Investing in the Future ofWellness Hospitality
Lumina Capital Partners acquires boutique hotel properties in high-growth markets worldwide and transforms them into luxury wellness destinations through hands-on operational expertise and purpose-driven design.
30+
Properties Managed
17-23%
Target IRR
5+
US Markets
$1.4T
Wellness Market
Who We Are
Built by Operators, Driven by Wellness
30+
Luxury Properties Managed
5+ Years
Operating Experience
Lumina Capital Partners was founded by Christopher Price and Shariann Carlo with a single conviction: wellness hospitality is the most undervalued and fastest-growing segment in luxury travel, and the right operators can build extraordinary value by acquiring boutique properties and transforming them into world-class wellness destinations.
Chris and Shari met at a boutique hotel conference and immediately connected over a shared obsession with wellness, biohacking, short-term rentals, operational excellence, and the future of wellness hospitality. They quickly realized they had the same vision and perfectly complementary strengths — Chris on deal sourcing, investor relations, and revenue optimization; Shari on operations, technology, and the luxury guest experience.
What makes them different is simple: they live the wellness lifestyle every single day. Health, fitness, mindset, and intentional living are core to how they operate their lives and their business. They are not building a wellness fund because the data says it is a good idea — they are building it because they have felt the gap firsthand as guests, as operators, and as investors.
"Most funds buy hotels. We build wellness brands — locally rooted, operationally excellent, and designed for the traveler who has moved beyond traditional luxury."
We Don't Add Wellness to Hotels — We Build Hotels Around Wellness
Investment Strategy
Engineered for Returns
Experiential wellness travel is outpacing traditional luxury resorts, shifting from a niche preference to a non-negotiable demand. We're building a portfolio where every property tells the same story — world-class wellness, locally rooted, operationally excellent.
Value-Add Acquisitions
We acquire underperforming boutique hotels in high-demand leisure and wellness destinations, then transform them through our proprietary wellness conversion playbook — the same methodology driving consistent outperformance across our 30+ property portfolio.
Ground-Up Development
In select markets where existing inventory does not meet our standards, we develop purpose-built wellness boutique properties from the ground up — biophilic design, treatment facilities, organic F&B, and experiential programming embedded into the architecture.
Wellness Programming
Every Lumina property features a curated wellness ecosystem. Wellness is not an amenity — it is the architecture.
Target Markets
Sand, snow, and desert — we target high-growth leisure destinations across domestic and international markets.
US Domestic
Southern California, Western Washington, Colorado, Arizona, Utah
Caribbean
Puerto Rico, Caribbean Islands
Latin America
Mexico, Costa Rica
Europe & Beyond
Italy, Spain, Greece, Fiji
Operators First
We run the properties ourselves. No third-party management. Every guest experience flows through our systems.
Skin in the Game
We co-invest alongside our partners in every deal. Your success is our success.
Technology Edge
Built on AI and data analytics from day one. PriceLabs, AirDNA, and proprietary systems power every property.
Target Returns
Investment Performance
17-23%
Target IRR
Projected internal rate of return
5 Year
Hold Period
Strategic investment timeline
7-8%
Preferred Return
Priority distribution to investors
30+
Str Properties Managed
Proven operational track record
Leadership
Meet the Team
Investors invest in people. Our team brings decades of combined hospitality experience with a personal commitment to wellness.
CEO & Director of Investor Relations, Co-Founder
Christopher Price is a hospitality operator, real estate investor, and investor relations leader who built Signature Stays into a 30+ luxury property portfolio spanning Southern California and Western Washington. His focus has always been on value-add: identifying underperforming short-term rental and hospitality properties, diagnosing what is broken, and transforming them into top-performing assets. Chris leads deal sourcing, acquisition strategy, investor relations, and asset management for Lumina Capital Partners.
COO & Co-Founder
Shariann Carlo brings five years of diverse entrepreneurial and operational experience to Lumina Capital Partners. With a background in graphic design, land acquisitions, and operations management at a cutting-edge technology company, Shari has built a career defined by creative problem-solving and operational excellence. As COO of Signature Stays, Shari built proprietary technology that leverages AI to optimize operations at scale. She leads operations, technology, and the guest wellness experience for Lumina.
Team
Reyallen Thompson
Director of Photography
Leads visual storytelling and brand photography across the Lumina portfolio.
Jean Tyrrell
Acquisitions Manager
Manages the acquisitions pipeline, supporting deal sourcing and due diligence.
Advisory Board
Joel Weiggle
Advisor & Mentor
Owner of The Missing Hotel Brand
Mike Sjogren
STR Operations Advisor & Mentor
Boutique Hotel Brand Owner
Portfolio & Pipeline
Proven Results, Pipeline Growth
Signature Stays Track Record
Before launching Lumina Capital Partners, our team built Signature Stays — a 30+ luxury property hospitality management portfolio across Southern California, Western Washington, Arizona, and Colorado. Every property represents the same value-add thesis we bring to the fund: identify underperformance, implement operational systems, transform the guest experience, and drive revenue.
This is not theoretical. We have done it 30+ times.
Value-Add Transformation
A 4-bedroom underperforming property generating less than $50,000 per year. Our team transformed it with intentional design and added capacity by activating unused spaces.
$50K
Before
$120K+
After Year 1
140%+ Revenue Increase
Investment Process
How It Works
A straightforward path to partnership with full transparency at every step.
01
Connect
Fill out the investor form so we can discuss your goals and learn about our current acquisition pipeline.
02
Review
Receive our investment overview, deal materials, and projected returns. Qualified investors access detailed offering documents.
03
Commit
Complete due diligence, execute subscription documents, and fund your commitment.
04
Transform
We acquire, design, build, and operate wellness destinations using our proven playbook. Receive quarterly updates with full transparency.
05
Return
As properties stabilize and appreciate, receive distributions and share in the upside at exit.
Investor Communications
Quarterly Reports
Investor Portal
Annual Meetings
Direct Calls
Email Updates
Property Visits
Full transparency, always.
Who We Partner With
Lumina Capital Partners partners with investors who share our conviction that wellness hospitality is the future of luxury travel.
Accredited Investors
High-net-worth individuals seeking alternative real estate exposure
Family Offices
Multi-generational wealth seeking hospitality investments
Savvy Investors
Those who value operators over allocators and want direct access
Current Pipeline
Active Opportunities
Our current portfolio includes strategic acquisitions and ground-up developments across key wellness destinations.
Puerto Rico
Puerto Rico Wellness Development
Premier wellness development featuring 133 luxury villas and a 30-room hotel positioned next to a $2.5 billion Mandarin Oriental/Aman Group resort, creating a unique co-investment ecosystem.
Villas
133
Hotel
30-Room Hotel
Status
Permit in Place
Strategic Location
Adjacent to Mandarin Oriental/Aman Resort
Interested in co-investing or partnering on a wellness hospitality opportunity? Let's explore how we can build something exceptional together.
Market Opportunity
Why Wellness Hospitality Now
Wellness is not a trend — it is a structural shift in how people travel, live, and spend. The big firms are too large to care about boutique properties. The boutique operators lack the capital and systems to scale. Lumina fills this gap.
$1.4T+
Global Wellness Tourism Market
Projected by 2027
53%
Higher Spend
Wellness travelers vs average tourists
20-40%
ADR Premium
Wellness hotels vs non-wellness
Virtually None
Dedicated PE Capital
In wellness hotel acquisition
The Opportunity Is Compounded By
Aging Hotel Inventory
Requires capital reinvestment that wellness conversion can justify
Limited New Supply
Construction cost inflation restricting new hotel development
STR Regulatory Tightening
Redirecting demand back to traditional hotel formats
Consumer Prioritization
Health and wellness experiences over material luxury
"The next decade of hospitality belongs to wellness, and we're building the portfolio that defines it."
Get Started
The Future of Wellness Hospitality Is Being Built Now
Connect with our team by filling out the investor form so we can discuss your goals and learn about our current acquisition pipeline.
Your Wellness Investor Brief
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